Category: SOFT BUSINESS
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Systems, Nature & Horoscopes: What They Teach Us About Building a Sustainable Business
Systems, Nature & Horoscopes: What They Teach Us About Building a Sustainable Business Stay with me here. Lol. You might be thinking — what on earth do horoscopes, marketing systems, and nature have in common? For me, they’ve always been entwined. This piece explores how business systems, nature’s ecosystems, and astrology all teach us the…
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15 Blogging Tips for Entrepreneurial Success
15 Blogging Tips for Entrepreneurial Success These blogging tips for entrepreneurs are here to help you grow with intention, not burnout. Instead of chasing fleeting trends or forcing constant output, you can create content that feels meaningful, sustainable, and aligned with your bigger vision. A blog isn’t just a marketing tool, it’s a living ecosystem…
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You Don’t Need to Follow Trends to Attract Clients
You Don’t Need to Follow Trends to Attract Clients Forget fleeting trends—sustainable marketing strategies are where real growth happens. While trends can offer quick engagement, they rarely bring long-term connection or aligned clients. Instead of creating for the algorithm, imagine building content that continues working for you months or even years after you post it.…
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The “Girl Boss” Movement Didn’t Actually Free Women from Capitalism: It Just Repackaged the Hustle In Pink Aesthetics
The “Girl Boss” Movement Didn’t Actually Free Women from Capitalism: It Just Repackaged the Hustle In Pink Aesthetics Girl boss culture promised freedom, empowerment, and six-figure success wrapped in pastel branding. But behind the aesthetics, it often delivered burnout, debt, and disillusionment. From 2015 to 2020, the online coaching industry surged on this trend—selling high-ticket…
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Why Social Media Isn’t Enough: How to Transform Your Posts into Evergreen Blog Content
This content emphasizes the inadequacy of relying solely on social media for business growth. It advocates for transforming social media posts into evergreen blog content, highlighting blogging’s advantages, such as longevity, SEO benefits, and deeper engagement. By repurposing successful posts, businesses can create sustainable marketing strategies that endure over time.
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Online Marketing Beyond Social Media: Building Your Business on Solid Ground
Online Marketing Beyond Social Media: Building Your Business on Solid Ground The drama surrounding whether TikTok will be banned in the U.S. has left many creators in a tough spot, especially those who rely on the platform for their livelihoods. It’s a stark reminder of how vulnerable we are when we depend entirely on rented…
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The Soft Business Era: Work Less, Achieve More | For the Burnt Out Entrepreneur
The Soft Business Era: Work Less, Achieve More | For the Burnt Out Entrepreneur The soft business model is a sustainable, balance-driven approach to entrepreneurship. Instead of chasing hustle and burnout, this method helps you work less, achieve more, and create a business that supports your well-being while still delivering long-term results. Running a business…
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How to Manage Stress as an Entrepreneur: Effective Burnout Recovery Strategies
How to Manage Stress as an Entrepreneur: Effective Burnout Recovery Strategies These burnout recovery strategies for entrepreneurs can help you manage stress, restore balance, and protect your well-being while growing your business. With the right tools, you can move from exhaustion to resilience—and create a business that supports you instead of draining you. In today’s…
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Using Pinterest as a Softer Platform to Market Your Business with Gentleness + Ease
USING PINTERST AS A SOFTER PLATFORM TO MARKET YOUR BUSINESS WITH GENTLENESS + EASE Pinterest marketing for introverts for introverts, sensitives and souls leading with softness (without the hustle) Pinterest is, without question, my favourite platform. It offers a gentle, non-hustle vibe that perfectly matches my approach to business. After two decades as an entrepreneur,…