Pinterest Marketing + Strategy Resource – Pinterest Tips

If you landed here, you may be curious about how Pinterest can support your business by connecting you with clients for services, products, or affiliate marketing.

Perhaps you’re already sold on the benefits of Pinterest as a powerful lead generator and brand awareness tool—and now you’re seeking an aligned strategy that suits you.

After being an entrepreneur since 2003, I have definitely tried it all. Can you believe I even (pre-social media!) handed out flyers in the grocery store parking lot? 😂

Pinterest has become one of my favourite ways to nurture the online ecosystem around my business. It’s a powerful lead gen and ambassador for brand awareness—and it works gently and sustainably.

Community & Visibility Benefits

Brands using Pinterest get 5× more impressions on their products and services. Even better, Google often prioritizes Pinterest and YouTube URLs over regular websites, meaning your pins can appear before your competitors’ pages.

If you need one more reason to join Pinterest, here it is: brands that set up Pinterest Catalogs get five times more impressions on their product pins than brands that don’t.

Pinterest is a powerful platform for promoting products, services, and blogs—but to get results, you need a clear strategy. That starts with visuals and search.

Pinterest SEO: How to Find and Use the Right Keywords

📌 Keyword Optimization Basics

Keyword optimization is an essential SEO strategy for Pinterest. It involves optimizing your pins, boards, and profile with relevant keywords to improve your visibility and ranking in search results.

This includes:

• researching popular search terms in your niche
• using those keywords in your pin titles, descriptions, board names, and profile bio
• helping Pinterest’s algorithm understand your content so it can appear in search results

Done well, this attracts more organic traffic, boosts engagement, and drives conversions.

How to Find the Best Keywords for Your Niche

Here are the exact steps I use for my clients:

1. Inside Pinterest: Type relevant keywords into the Pinterest search bar and note what appears in the dropdown.
2. Pinterest Ads Hack: Start creating an ad and review the keyword suggestions Pinterest provides (you don’t need to publish the ad).
3. Cross-Check in Google: Use Google Keyword Planner to compare volumes. Blend niche, lower-volume terms with a few higher-volume keywords.

💡 Tip: Pinterest and YouTube links often outrank websites on Google. So, as your Pinterest traffic grows, your pins may begin appearing on Google as well.

📋 Keep your keywords organized: store 12–20 keywords per topic or board in a spreadsheet, along with descriptions and links for quick copy/paste when designing pins.

Pinterest Content Strategy: Boards, Pins & Linking

Pin Design Tips

Focus on clean, branded visuals that are easy to read at a glance. Keep your font sizes large, titles clear, and brand colours consistent.

If design isn’t your thing, use done-for-you Pinterest Canva Templates to keep your feed beautiful and cohesive without the overthinking.

🔗 Smart Link Direction

Link your pins primarily to your website (especially blogs and landing pages) rather than only your shop listings.

This builds an interconnected web of content around your brand—and it keeps users in your ecosystem longer, which boosts both SEO and conversions.

Pinterest Growth Strategy: Repinning, Cadence & Analytics

♻️ Repinning & Community Building

Repin high-quality content from others in your field, leave thoughtful comments, and follow aligned accounts. This builds community, increases engagement, and positions your boards as niche hubs.

Tracking & Adjusting Your Strategy

Review your analytics monthly. Track impressions, saves, pin clicks, outbound clicks, and top keywords.

Then adjust: double down on what’s working, pause what isn’t, and test one change at a time (headline, image, or description).
If you feel stuck, book a Pinterest audit for a fresh perspective.

Tools to Support Your Pinterest Marketing

⏰ Tailwind

Tailwind helps you batch and schedule pins, test posting times, and access simple analytics. Features like SmartSchedule and hashtag suggestions save time and keep your cadence consistent.

🎨 Canva

Canva makes pin creation simple and beautiful. Build a Pin template kit for each board, product, or blog so your designs stay fast, consistent, and on-brand. (no affiliate link but simply love!)

💌 Flodesk

Flodesk is an intuitive email marketing platform that beautifully complements your Pinterest strategy. Once your pins bring new traffic to your site, Flodesk helps you capture and nurture those leads with stunning sign-up forms, automated workflows, and elegant email designs.

One of my favourite moments from 2025: a client messaged me in a bit of a Pinterest panic. We were just about to wrap up her 3-month funnel when she said,
“OMG—I’m getting so many sign-ups for my newsletter and Membership! Can you pause the pins? I wasn’t expecting this many people and I need more time to get everything ready!”

Now, keep in mind… I do ask in the intake form, “Are your offers ready to receive clients?”
Apparently, she didn’t think I was serious. 

Lesson of the story? Pinterest works. Be ready.

Resources that Support Your Successful Pinterest Marketing

Pinterest Strategy Workbook: Course for Entrepreneurs, Creatives, Bloggers | Create Website Traffic – Sales with Pinterest Marketing

Bloggers Resource: Create Successful Blogs | Elevate Your Blog Writing | AI & Chat GPT Prompts for Bloggers | Pinterest Marketing

AI Marketing Workbook:100+ prompts designed to help you train ChatGPT your way, build long-term strategy, and infuse your content with real, rooted resonance.

Pinterest Canva Templates: Done-for-you, branded designs that make pin creation quick, gorgeous, and totally on-brand.

Collaboration 1:1 Support

Pinterest Strategy + Marketing Manager, nurturing one of the most valuable lead gens today! Creating a strong foundation and template to make managing and posting on Pinterest easy and getting results!

The Social-to-Blog Transformation Package – Convert your bite-sized social media content into powerful, searchable blogs that grow your brand sustainably.

The Blog-to-Business Blueprint– A strategic marketing and copywriting package for bloggers focused on sustainable growth beyond social media trends.

Have Questions? Drop me a message via Email: iamnataliesoul@gmail.com