If you landed here you may be curious about how Pinterest can support your Biz.

Perhaps you are already sold on the benefits of Pinterst as a powerful lead gen and brand awareness and seeking an aligned strategy that suites you.

After being an entrepreneur since 2003 I have definitely tried it all. Can you believe I even… (pre-social media) handing out flyers in the grocery store parking lot. LOL

Pinterest is definitely one of my favourite ways to nurture the online ecosystem around my biz, it’s a powerful lead gen and ambassador for my brand awareness.

Pinterest is a powerful social media platform that businesses can use to promote their products, services and blogs. To effectively use Pinterest for marketing, it’s essential to have a clear strategy in place. One tip is to focus on creating visually appealing content that showcases your products or services in an attractive way. Additionally, optimizing your pins with relevant KEYWORDS and DESCRIPTIONS can help them appear in search results and attract more views.

Soul-aligned strategy and marketing is an approach that goes beyond traditional business tactics and delves into the realm of authenticity, purpose, and connection. It recognizes that successful marketing is not just about selling products or services, but about building meaningful relationships with customers. In this digital age, where traditional marketing techniques are becoming increasingly obsolete, a new paradigm is emerging — New Age Marketing. Soul-aligned strategy takes into account the core values and mission of a brand, ensuring that every decision and action aligns with its true essence. It embraces a holistic perspective, focusing on the long-term well-being of both the business and its target audience. By infusing marketing efforts with soul, companies can create compelling narratives that resonate with customers on a deeper level, fostering trust, loyalty, and ultimately, sustainable growth.

KEYWORDS

Keyword optimization is an essential SEO strategy for Pinterest that involves optimizing your PINS, BOARDS, and PROFILE with relevant keywords to improve your visibility and ranking in search results. This involves conducting keyword research to identify popular search terms related to your niche and using those keywords strategically in your pin descriptions, board titles, and profile bio. By optimizing your content for keywords, you can help Pinterest’s algorithm understand the relevance of your content, making it more likely to appear in search results and get discovered by potential followers and customers. Additionally, keyword optimization can help you attract more organic traffic to your Pinterest account, increase engagement, and ultimately drive more conversions.

HOW DO YOU FIND THE BEST KEYWORDS FOR YOUR NICHE

There are a few tricks I use for my clients, and will share them with you here.

The first thing I do is the obvious, typing relative keywords into the Pinterst search and noting what comes up in the dropdown bar that may also be of great use. The other tip within the Pinterst platform is to pretend you are creating an add and look at what Pinterst suggest for your keywords. You do not have to actually complete the ad simply fill out some of the required content to capture the suggestions.

The second thing I do is visit Google Keywords within my google account. I look at the Stats! You want to create a blend of niche keywords that directly apply to you, and keywords with medium ranking, (less than 500 hits a month) with a few keywords that rank higher within the Google machine.

There is a reason I also have a look at the Google keywords. Google prioritizes Pinterst & YouTube over websites, so as you build a high volume of traffic to your Pinterst account through your aligned keywords, your pins will begin to show up on the google search engine. Therefore not only are you engaging with Pinterst you are also spreading your web into the Google Search engine.

to stay organized, keep your keywords on a spreadsheet, I would suggest you have 12–20 keywords per topic or board you are creating. That way you can quickly copy and paste. Within the spreadsheet I also keep the descriptions and links I am leading folks with my pins.

REPINNING

Another useful strategy is to engage with your audience by repining and commenting on relevant content, as this can help you build a community around your brand. You can follow accounts who are in your field or industry with content you and your clients align with. Repining popular pins within your boards will draw more attention to your boards and Pinterest account, this can result in more follows and engagement within your content.

OPTIMIZE YOUR STRATEGY

Finally, measuring the performance of your pins and adjusting your strategy accordingly can help you optimize your Pinterest marketing efforts and achieve better results over time. Track each month the performance of the keywords so you can play with the strategy and see what you can adjust. Note that keyword strategy is very nuanced when looking at the analytics and is helpful to have an expert review the information with an audit. If you are seriously seeking Pinterest for your biz as a powerful lead gen, I would recommend the support.

TOOLS TO SUPPORT

Tailwind Schedule is a social media scheduling platform that offers numerous benefits to businesses and individuals who want to improve their social media presence. First and foremost, the platform enables users to schedule and publish posts across multiple social media platforms, including Facebook, Twitter, Instagram, and Pinterest. This feature saves time and effort by allowing users to create and schedule content in advance, ensuring that their accounts remain active even when they are busy. Tailwind Schedule also provides analytics and insights that help users measure the performance of their posts and identify the best times to post. Other features of the platform include hashtag suggestions, content discovery, and a SmartSchedule tool that optimizes posting times based on engagement data. Overall, Tailwind Schedule streamlines the social media management process, improves engagement, and saves time for businesses and individuals. Join Tailwind: LINK HERE

Canva is a powerful design platform that offers a wide range of benefits for businesses of all sizes. With Canva, businesses can easily create professional-looking graphics, presentations, and marketing materials without the need for specialized design skills. Canva’s intuitive interface and pre-designed templates make it easy for businesses to create beautiful designs that are tailored to their specific needs. Additionally, Canva offers a variety of collaboration tools that allow multiple team members to work on a design project simultaneously, making it easier for businesses to streamline their design processes and ensure consistent branding across all channels. Overall, Canva is a cost-effective and user-friendly solution that can help businesses enhance their visual communication and improve their overall marketing efforts.

A suggestion for organizing in Canva would be to create a Pinterest seize template for each board, product, service or blog entry. The more streamlined and organized you are the easier it is, and more time you save.

If you are seeking premade Canva Templates visit: LINK TO MY ETSY TEMPLATES HERE

CREATE A SOUL ALIGNED STRATEGY THAT WORKS FOR YOU …

SEEKING AN EXPERT WHO WILL CO-CREATE A SOUL-ALIGNED STRATEGY WITH YOU?

May your online Strategy + Marketing become a thriving digital ecosystem that continues to flourish with INTENTION | CONNECTION | ABUNDANCE With love Natalie 🙂